At the Pen Festival 2010

At the Pen Festival 2010
© PEN American Center/Susan Horgan. All rights reserved. Please contact media@pen.org for usage and rights.

June 8, 2008

Oprah's Empire Is Not in Trouble

I hope her empire is not in trouble. A good review from Oprah is one of those things that we writers dream of. . . I am still dreaming.

Preston

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http://www.blackvoices.com/blogs/2008/06/05/oprahs-empire-can-it-strike-back/?icid=100214839x1203624758x1200144545


Posted Jun 5th 2008 5:00AM by Jeff DouglasFiled under: BlackSpin

“Oprah’s Empire Will Strike Back”

Don't believe the haters over at Fox News and The New York Times who've reported that Oprah Winfrey's media empire is in trouble. It's just not true.Claims that Oprah has "lost touch" with her audience are just as foolish as the rumors that her presidential endorsement of Sen. Barack Obama set off a chain reaction that sunk her talk show's ratings.

Love her or hate her, know this: Oprah is one of the richest and smartest business women in the world. Her empire is strong and will strike back and silence her critics. ...

There's strength in numbers. And Oprah's worth an estimated $1.5 billion (probably more). No
African school scandal or regrettable book club endorsement can change that. Oprah is the highest-paid TV personality out there, earning $260 million a year. Jay Leno makes just $32 million a year in comparison.

Her show's ratings have dipped some 7 percent since last year? So what? "Fair and Balanced" Fox News and The New York Times forgot to mention Oprah has had the No. 1 talk show on TV for a decade. Sure, her viewer numbers are down a bit, but the same is true for ALL daytime talk shows, from Ellen to Dr. Phil. And don't forget who's bankrolling the good doctor's show, which is ranked No. 2 in daytime ratings: Oprah!

But wait, there's even more faux fuel that threatens to burn down Oprah's empire.

The daytime diva's recent approval ratings are somewhere around 60 percent. Wow! That's still about 59 percent better than our current president's approval ratings. And since when did pollsters start doing approval ratings for talk-show hosts anyway? What's Tyra Bank's approval rating?

Then there's the argument that circulation for her "O" magazine is down 10 percent. The fact is, most startup magazines don't even make it past their first year. O Magazine has been on the newsstands for a eight years and is STILL ranked in the top ten of home and lifestyle magazines, according to Media Distribution Services., right behind Martha's Stewart's magazine.

What a great day it would be for Oprah haters, to legitimately report that such a successful and powerful woman has met the same fate that so many rich and famous do.

But when you take a closer look at the numbers, it's just not true.

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